You need to know what type of jobs you want to target. If you have insights into the type of company, or a specific company, it will be helpful to have before we begin work on your resume. If you are not sure what type of job to pursue, or find yourself at a career crossroads, it may be beneficial to seek guidance from a career coach.
I’m a fan but ultimately, it’s up to you. If a job listing specifically asks for one, then you need to send one. It can also be helpful if you have circumstances or supplemental details to share that are not captured in your resume. Think of it this way: a cover letter is your chance to show the reader a personal connection, which is always beneficial.
In short, yes. Some of you may be at a career crossroads and open to a few career paths. The resume you use should be tailored to the job you are pursuing. This could be as simple as changing your professional headline or summary of skills to convey how you best fit the role. In other cases, such as career pivots, which is different than any other job search, you’ll need to build a strategy so that your resume clearly articulates why you make sense for the job you are applying to.
Employers scan your resume, usually via technology tools, to assess a match against their job descriptions. When we work together, I’ll request job listings along with your resume. Reviewing these allows me to identify keywords to validate given your experience and incorporate them into your resume document. This includes descriptors that would be used in your professional headline, summary of skills and focus when describing your key accomplishments. If your resume is “keyword rich” according to what the employer asks their recruiter to visually scan for (or perform a keyword search for on LinkedIn), your resume has a greater chance of getting noticed (and acted on!).
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